Our six-stage assessment framework
A responsible comparison begins with evidence rather than an impressive promotional headline. We organise checks around the questions a reader can verify, and we separate promotional placements from factual operator information.
- Legal identity and market access. Identify the operating company and check the website’s domain against the current public register. A third-country licence is not equivalent to a British licence.
- Promotion clarity. Review deposit thresholds, wagering, limits per spin, excluded games and whether an offer can be declined.
- Payment transparency. Record deposit and cash-out methods separately, plus minimums, fees, timelines and identity checks.
- Game usability. Inspect categories, search functions, provider filters and accessibility on narrow screens.
- Customer support and complaints. Look for clear support hours, written complaint procedures and dispute-resolution information.
- Safer-play features. Assess availability of spending controls, time-outs and self-exclusion tools.
How to use the checklist
Start with two or three brands rather than visiting dozens. Record the evidence you can actually confirm, and leave a field blank when a detail is not public. If a site does not clearly identify its legal operator or describe withdrawal rules, do not assume the missing information is favourable.
Why we do not sort purely by bonus size
A high percentage offer can be offset by game restrictions, expiry, maximum-bet rules or limits on withdrawable winnings. Our guidance puts clarity ahead of large numbers. In practice, the most useful comparison may be which operator explains its terms in a way that you can understand before registering.
Reviews and corrections
Casino promotions and payment options change. We encourage readers to check primary sources and use the contact page to flag errors. A factual correction should not depend on an affiliate relationship.